Professional Track

Do you want to improve efficiencies in your business? Communication is key. Berry Writing Group’s Professional Track gives your team a full breadth of successful communication skills through a series of 4 learning modules.

This course presented simple, yet profound, truths that have fundamentally changed the way our employees and managers communicate. Every business school and every company in America should invest in this program.

Roger Grothe
Manager, Training & Development, Lockheed Martin

Module 1: Writing to Get Things Done® (WGTD)

Description

Improve productivity by teaching participants to use writing as a powerful tool for getting things done. Participants learn to solve problems, meet important deadlines and keep projects on target by Writing to Get Things Done® (WGTD). Productivity soars when people clearly communicate what needs to get done, why, and when. As organizations create a critical mass of people writing to get things done—things get done!

With this module, participants improve on-the-job writing skills—writing clear, easy-to-read emails, letters, memoranda, meeting minutes, procedures, trip reports, White Papers, Situational Awareness, BLUF, and technical reports.

They learn to write so readers can skim, comprehend and remember what they’ve read and bosses can forward up and along the command chain without having to rewrite things.
 

Objectives

The skills and concepts provided in this module teach people to present their ideas clearly in all communications, regardless of length or medium. Participants will learn how to:

  • Clarify thoughts before writing
  • Separate the readers’ needs from the writer’s needs
  • Use the inverted-pyramid principle of organization
  • Use a listing paragraph format to highlight key ideas
  • Make the organization apparent with multiple-level headings
  • Use the language of getting things done vs. business speak
  • Develop a professional tone that encourages cooperation
  • Use our three models of organization for all government writing
  • Write technical information to non-technical people
  • Organize the document in a logical, sequential manner
  • Edit for correct grammar usage

Also offered as a self-directed online course – Learn more.
 

Module 2: Speaking to Get Things Done

Description

This module teaches participants to communicate ideas quickly, clearly, and concisely while giving powerful presentations that sparkle and get results, leaving the audience informed and inspired to get things done. Each participant makes five presentations, ranging from one to five minutes. Along with practicing their platform skills, participants practice “making a point” in shorter presentations and “building a case” in longer presentations

Powerful presentation are the result of achieving competencies in three areas of presentation:

The Power of Content. Participants learn the elements and theory of the Navy’s BLUF presentation and how to construct them. Whether sharing ideas in a meeting or giving an update for the executive committee or a brief at the Pentagon, participants learn the power of content with the focus on giving compelling presentations that get things done.

The Power of Delivery. Participants learn to build upon their own natural speaking styles…the style they have been perfecting since childhood. They learn to makes friends with their speaking anxiety, expand the use of their breath, play with their voice, movement, and silence to keep the audience engaged as listeners.

The Power of Presence. Participants learn to command the speaking platform from their first word to the last. They learn the power of vulnerability as the doorway to their authenticity from which they thrive as a presenter. This is one of the most exciting and useful tool that will serve them well throughout their life and careers.
 

Objectives

  • Organize ideas in a coherent, meaningful structure that is easy to follow
  • Carry the listener from one idea to another
  • Become aware of distracting mannerisms and how to deal with them
  • Use the voice effectively
  • Use breathing techniques that give control and power to the speaker
  • Use the body to give emphasis to what is being said
  • Make the speaking experience enjoyable–for both the audience and the speaker

 

Module 3: Taming the Wild Grammar Beastie

Descriptions

This seminar presents up-to-date solutions to the most prevalent grammar problems found in corporate America today. This fun, fast-paced, thought-provoking seminar is for everyone who wants to learn how to think about English from a grammatical point of view and brush up on grammar skills—from entry-level employees to senior management.

Never waste time again by asking, “Have I said it correctly? Is it ‘who’ or ‘whom’ or ‘I’ or ‘me’? Should I place a comma here?” The workshop teaches standard American usage for the kinds of problems people most often experience with punctuation, grammar, proofreading and sentence construction.

The class begins with a 48 question pre-test that gives the participants their Grammar Profile of strengths and weaknesses. It ends with a post-test that typically shows a 80-90% improvement.
 

Objectives

Participants will build their grammar profile of strengths and weaknesses. From there we clarify the true nature of grammar, debunking popular myths from English 101, teaching non-grammatical solutions to grammar problems, and reviewing current standard American usage for:

  • Subject/verb agreement
  • Pronoun usage
  • Verb usage
  • Current punctuation usage
  • Sentence structure
  • Correct word choice
  • Current capitalization usage

 

Module 4: Writing Clear Policies & Procedures

Description

Participants learn a simple, fast, effective method for writing policies and procedures that are easy to follow. For all employees who need to write procedures found in everything from simple emails to complex user guides.
Few activities offer a greater ROI than writing effective procedures. A small initial investment can continue to produce results over time, with no additional effort or expense. Whether asking employees to document important job functions or standardizing operations for a broad audience, well-written procedures offer many benefits:

  • Keep business continuity through mergers, acquisitions, and disasters
  • Reduce errors
  • Improve company image
  • Decrease training time for new employees
  • Reduce time for the performance of tasks
  • Minimize the disruption of operations during employee absences
  • Comply with laws governing operations
  • Maintain consistent quality in the performance of tasks
  • Measure the quality of an employee’s work

 

Objectives

Participants learn a simple task analysis process that makes managing and writing the project quick and easy. They learn to write from a “reading as you work” viewpoint.

  • Mapping out the elements of a task before writing
  • Highlighting key points for non-technical audiences
  • Using the nine basic formats for procedures
  • Organizing the document in a logical, sequential manner
  • Using bullets, indentations and headings to make the organization visually apparent to the reader
  • Using clear, concise language in communicating technical information
  • Proofreading to ensure proper grammar usage

 

  • It’s one of the most important skills that any manager should have. Many times you see many great business ideas not making it because they’re poorly written or because your audience does not understand what you want to communicate.

    Avinash Malshe
    Assistant Marketing Professor, University of St. Thomas Opus College of Business
  • This is truly the best writing program I have ever seen. Thank you for such valuable tools and insights.

    Kristin Ford
    President, PC Training Source
  • Overall, the readability and length of reports received from my staff have improved considerably. Reports are shorter, contain more useable information, and are much more readable.

    Charles D. Amata
    Ph.D., Manager
  • The biggest benefit this program gave us is practical street knowledge that we were able to apply immediately.

    S. Renee Svendson
    Manager

Solve Problems, Meet Important Deadlines, and Keep Projects on Target

Give your team the tools they need for success. Improve communication and efficiency in your business with our Professional Track.